Collectibles (Part 1 – Publicity)
11-18-08
Stephen Colbert ran for President of the United States of America in the Marvel Comics Universe. Even though he won the popular vote, he lost the electoral vote to President-Elect Barrack Obama.
During one of his comedy shows last week, Colbert held up a Spiderman comic with a picture of himself on the cover. He proudly signed the cover to the audience’s delight. Then with a stroke of genius, he had the Marvel artist who penciled the book come out and sign the cover too. All with the knowledge that Barrack Obama collects Spiderman and Conan comics.
Stephen Colbert placed this now ‘one-of-a-kind’ Collectible Spiderman comic on a shelf for all to see, with the hope that Obama will come onto his show, in exchange for receiving this comic book. I know the value of this comic will bring the soon-to-be President of the USA to a one-on-one with Colbert. Not only because of the comic book’s rarity (only one out of tens of thousands of copies printed) but for the media attention that is sure to follow should Barrack appear on his show.
Any appearance by Obama on the Colbert Report would spark mega-mainstream media coverage (nationally and internationally) with a viral marketing campaign via word of mouth and that is a good thing for the President-elect, for the Colbert Report, Comedy Central network and for the Comic Industry (Marvel especially). A win-win-win-win scenario. Well done Mr. Colbert.
Collectibles can be such a valuable tool in marketing and public relations. As a creator of content and product you should create collectibles by autographing some (not too many though). These few products will stand out from the other unsigned ones and bring a higher sales price. If you come up with a good publicity stunt or idea, maybe even some media coverage.
Never underestimate the value of collectors and their need to keep a complete set of whatever it is they are collecting. That is what makes collections and those that collect so rare and valuable.
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