Rebranding – John Lennon
12-30-08
John Lennon Lives on after his death by doing a Charity Advertisement.
He will appear digitally in an ad for ‘One Laptop Per Child’ (OLPC).
Yoko Ono granted permission to use her husband’s digital image for a commercial. This is a great way for OLPC to get their message out to the world by involving a famous celebrity (even though he is deceased). This is a perfect example of one way to build a brand.
It is also a good method to rebrand or extend the life of a brand like John Lennon. Elvis Presley, Bruce Lee, James Dean, Marilyn Monroe all lend their names and likeness to a host of today’s products that help these Trademarks continue gaining awareness with new generations. This form of product placement works both for the celebrity brand and the products they appear to be involved with (multiple branding).
Rumors prevail that Elvis earns more money now than he did when he was alive. This is the sign of a perpetual brand. This is not something that just happens out of luck but is a manufactured technique and a continuing process to keep the brand alive for as long as possible.
Imagine our world with permanent brands. Will Coca-cola(TM) and Pepsi (TM) be around a hundred years from now? A thousand years from now? My money is on – Yes. Certain brands have this power and longevity.
In the commercial, multi-coloured pixels form an image of John Lennon, who explains via a digitally constructeded voice, the benefits of giving a child a laptop to help change the world.
Imagine if every one of these computers promote several brands to these impressionable minds…
==============================================
Contact: info@Playdigm.com or check out the contact section of this website.
Tags: Bruce Lee, Coca Cola, Coke, Elvis Presley, James Dean, John Lennon, Marilyn Monroe, Pepsi, rebranding