The Difference of Branding and Licensing

01-26-09

I was asked what the difference between Branding and Licensing is.

Here is the simple answer:

BRANDING is the method and strategies that help the public become aware of your product or service and to keep them interested, loyal and involved with your brand.

LICENSING is the system and work required to legally allow a person or company the right to use or produce your product or service.  Usually this is via a Licensing contract.

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Orders for the FROM THE MIND TO THE MARKET – ebook will be available in late 2009. Pre-order now by contacting  Info@Playdigm.com  and for further information. (c) Tuey All Rights Reserved.

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This entry was posted on Monday, January 26th, 2009 at 7:00 am and is filed under Licensing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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