PLAYDIGM Entertainment Licensing & Branding

Before you attempt to raise money or fund a project you should do a Feasibility Study.  Add up the costs of development, production and marketing for the product(s) that will launch your brand. By ensuring first that your project is feasible and will make money, saves you from a lot of headaches in the future.

Creating a Feasibility Study is just good common sense.

I recommend Accountants. including Insurance Agents, Auditors, Financial advisers like Bankers and Lawyers to assist you in this matter. Always seek professional advice regarding any subject discussed in my blogs. These pro’s can analyze your business plan and help design a Feasibility Study that will assist you to decide if you should go forward with your project.

In short, take all the expenditures you believe will be needed to launch and secure a multi-media merchandising successful product and/or brand consumers will love to buy. This is done by working out all the costs associated with getting your product from the MIND TO THE MARKET.

Costs like: designing (artwork, graphic design, prototyping, engineering, logo creation, intellectual property protection, copyright, trademarks) and all other preproduction expenses you can think of.  Get price estimates from printers and manufacturers for the product(s) that will launch your brand and calculate how many units you will need to fill potential orders. Get an advertising agency or representative to provide a quote on the cost to make the public aware of your brand and products in the territories you intend to enter. Include all point-of-purchase displays, brochures, public relations, ad agencies (print/radio/television/internet and other forms of letting the public know you exist), cross promotion and sponsorships.  If expected, the cost of expanding your brand into a feature film, television show, video game or other medium. Consider translastion fees. Don’t forget to include the cost of operations, any taxes and a contingency fund of no less then ten percent of total funds (on average).

Then estimate the revenue projected from the sale of your products/media project and related brand revenue (sales, licenses, product placement and sponsorships) and subtract all these expenses. The difference will be the ‘Before Taxes Profit’. Contact your tax specialist or representative of the government to find out what you can deduct prior to taxes being assessed and to clarify the taxes you may have to pay and subtract this. The remaining (left over) amount is the true profit for your product/project.

After completing the breakdown of expenses for the entertainment licensing and branding project or product, and the profit is determined to be worth the time and effort, then it is time to raise the necessary funds to start the creation of your brand/product(s).

Every year, new products, projects and services are going to be needed. It’s just – which ones will catch on?  What will be a hit?  Which will end up a franchise tent-pole or not a success?

Which will your brand be?

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Orders for the FROM THE MIND TO THE MARKET – e-book will be available in 2009. Preorder now by contacting Info@Playdigm.com and for further information. (c) Tuey All Rights Reserved.

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