PLAYDIGM Entertainment Licensing & Branding

GALACTIC GLADIATORS is a Sci-Fi action adventure where environmental – animal rights activist Tessa Guess must lead a coalition of abducted, mutating, humans and aliens in a war against the Chaons or our galaxy will be destroyed.

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I originally created the Galactic Gladiators concept in a screenplay but the first draft was quite different from the epic story it is today.  To help followers of this blog understand the intricacies and effort needed to develop a brand, I decided to use this intellectual property as an example, since I am so close to the property I have insight that I can relay to readers that they normally would not be able to know.  As things develop, I will issue posts sub-titled:  Galactic Gladiators Brand. They will cover my progress on  designing and developing a new brand.

In the Beginning:

Initially, I wanted to give my personal opinions on manipulating DNA,  altering the genetic structures of our foods, animals and soon – us – humans.  I wrapped all this in an anti-war story set in our sector of the universe where a galactic war between the Psions and the Chaons has been ravaging for millions of years.

Original Concept:

The first draft of the screenplay detailed that a confederation of planets decided conflicts not by war but by gladiatorial combat on a War Planet tactically created for this sole purpose.  I had to decide differences between intergalactic species, representatives from their empires and worlds, who would be sent to the conflict zone on this war planet.  These Galactic Gladiators fought it out to the death and the survivors became heroes for the winning species, who now won the spoils as victors.

This was a brutal form of negotiation between planets, yet resolved hostilities with minimal loss of life to the populations of the disputing parties. Compared to a full out war that could kill hundreds of billions of lives, this combat resolution was deemed a more civilized form of warfare.  Only those selected to fignt for their planet’s position on issues would be sacrificed.

Early Changes to the Concept:

Well, this was an intense, violent, action based story and with input from my friends and interested business relationships who had an interest in the success of my entertainment projects, thought this concept was not epic enough.

So I rewrote the screenplay and made some major additions and changes to take it to the next level.  Keep posted to see how this happened and where this brand is heading.

I will get into the next stages that this brand went through to become the comic series it is today and how I intend to expand it into the film, television, video game and mass merchandising markets.

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Order my ebook – FROM THE MIND TO THE MARKET – now. It will be available later in 2009. Preorder by contacting Info@Playdigm.com.

(c) Sandford Tuey All Rights Reserved.

Tags: brands, Galactic Gladiators, Sandford Tuey, Tuey