Diversify Your Brands
06-16-09
Writers and Creators of stories, characters, novels, comics or any other intellectual property must not just think about the industry they are in. A brand is much larger than the initial concept and how it is introduced to the public.
The original one page short story you write may be expanded into a 90 to 120 page screenplay, which in turn could be copied and pasted into word processing software and then reformatted and expanded with more details into a 300 page novel or non-fiction book. You can also reformat all this into a comic series or graphic novel (like I have done) or reformat the text into a video game script. This allows you to diversify your one idea into many separate markets and saves a lot of time and work in gaining brand awareness.
The short story can be submitted to magazines, the screenplay to film and television producers, while the novel version can be sent to book publishers. The comic/graphic novel and video game script can be sent out to comic and video game publishers
This is a great way to move your writing project further if it is not selling or being optioned in another medium. Diversify your brand for better sales, interest and awareness.
Multiple markets are the way to go.
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