Learning by example. How I developed a brand.
Stage 6
Creating a three act screenplay is straight forward once you’ve read dozens of ‘How to Write a Screenplay’ books and absorbed so many scripts and compared them to the actual films. This is mandatory, do your homework.
If you are going to introduce your brand in a novel or graphic novel form, then seek out the information on these publications and industries and work towards creating the best product you can.
When I finished the first draft of Galactic Gladiators I was pleased with myself (as anyone would be after writing 100 to 120 pages). I read it again and again searching for spelling and grammar mistakes and changing a word here or there to increase the emotion or action.
Then it was time to give it to other writers, film contacts and friends for their opinion. Guess I did a pretty good job because the majority loved the story and overall concept.
Stage 7
When I pitched the Galactic Gladiators idea to my corporation’s shareholders they were impressed. I explained that I needed about $20,000 for storyboards to attract ‘A’ list actors, producers and directors. My shareholders however, reminded me that they were capitalists and wanted to know how I would make money from selling storyboards.
It seemed no matter how much I tried to get them to invest further funds they would not do so as they only would give money to produce something that could be sold in a store. So I banged my head for a couple days until I came up with the idea to turn my needed storyboards into comic books.
Stage 8
I pulled out my comic collection and reread all my Frank Miller and Stan Lee books. Everything from Superman, Batman to Ironman, Spiderman to Sin City, 300, Ronin, Spawn, Men In Black and Hellboy. Always trying to figure out why these brands hit it big. I read a few books on drawing and writing comic format.
Then I approached my company shareholders again, only this time with the focus of financing a comic series based on my Galactic Gladiators screenplay. Because they recognized the fact that I might be able to sell comics throughout the world, they started investing. The cost of creating, developing, printing and marketing the GG comic books cost ten times what the story boards would have.
The next installment will be titled Galactic Gladiators Part #5.
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Order my ebook – FROM THE MIND TO THE MARKET – now. It will be available later in 2009. Pre-order by contacting Info@Playdigm.com.
(c) Sandford Tuey All Rights Reserved.