Mega Brands & Social Media
08-05-09
Ever wonder which of the corporate brands utilize and leverage social media the best? A study by Charlene Li of the Altimeter Group and Wetpaint rank the top 100 brands by social media engagement. I have only indicated the top ten companies.
The study revealed the level of each of the top 100 brands across more than ten social media, including blogs, Facebook, Twitter, wikis, and discussion forums. Starbucks scored the highest:
1. Starbucks (SBUX)
2. Dell (DELL)
3. eBay (EBAY)
4. Google (GOOG)
5. Microsoft (MSFT)
6. Thomson Reuters (TRI)
7. Nike (NKE)
8. Amazon (AMZN)
9. SAP
10. Tie – Yahoo!/Intel (YHOO) (INTC)
The report put brands into one of four kinds of categories, dependent on the number of social media channels they participate with. The study suggests there is a correlation between social media engagement and revenue growth. Those using social media well, saw revenue increase an average of 18 percent over the past year.
As we all in the know realize, that with constant branding via the internet and other media, awareness increases proportionally. So get your message out there and reap the rewards.
Stay tuned to future posts on how to make social media work for you and your brand!
Cheers!
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