Just a quick mention that McDonalds tried to suppress the use of the prefix ‘Mc’ by other companies. Their legal team should have known better as it cost the world’s largest burger chain a good amount of money to find out that trademark’s do not include prefix protection.
An up and coming new restaurant chain called McCurry was taken to court because they use the ‘Mc’ in front of their company brand name. No one owns the prefix ‘Mc’ and the court ruling agreed.
Could this lead to many new restaurants using the prefix ‘Mc’ before their name? I doubt it.
Will we see an appeal? Would you like fries with that?
I wonder what kind of food McCurry’s has? Hope it’s not too spicy. Guess I will have to wait until one arrives in town to find out 
Cheers!
Sandford Tuey
info@Playdigm.com
PS: I will be starting the clause-by-clause breakdown of a general licensing agreement on Friday September 11, 2009.