Licensing Agreement Breakdown
09-11-09
Okay – here’s the deal.
I am going to go through a basic licensing contract clause-by-clause over the next few weeks. Each business day, starting Monday September 14th, 2009, I will reveal one clause that must or at the least, should be in any licensing contract. I will also give reasons why this clause is important and an easy to understand explanation of what it means for those who have never read or signed an agreement of this nature.
This information is critical for any person or company that wants to retain the right to legally use the name and likeness of any character, person, product or service and it is advisable to always sign such a contract to ensure you are allowed to use the name and likeness, trademark, images or other intellectual property you are interested in using.
Entertainment creators should know this information before a Licensing Contract is ever offered to you from a party seeking to use your intellectual property or copyright.
Please note that I am not a lawyer but have negotiated many licensing agreements and dealt with lawyers on both sides of these deals. I always recommend everyone seek legal counsel and the advice of professionals.
Several licensing agreements I helped design and negotiate were with the BRUCE LEE estate, ROBERT LUDLUM, BANTAM DOUBLEDAY DELL and the AMERICAN AUTOMOBILE ASSOCIATION, among others.
The information I will be dealing with will be for educational purposes only and should you require a licensing agreement, seek out a licensing professional like myself and lawyers who specialize in these type of matters.
Should you have any questions regarding these posts, contact me at info@Playdigm.com
Respectfully,
Sandford Tuey
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