PLAYDIGM Entertainment Licensing & Branding

I have learned a secret about attracting interest from Agents and Producers.

1) Get a referral or introduction from someone who is represented by the agency or involved with the producer.  This is a best-case scenario.

2) Check out a copy of the Hollywood Creative Directory and/or subscribe to the Internet Movie Data Base Pro (IMDB.com) to locate agents and producers contact information.  First, call to confirm the contact information is correct and the person is still with the firm.

3) Contact these agents and producers with a Query Letter – you only get one chance to make a first impression, so ensure this is a professional document with no mistakes.  If you need to know what should be in a Query Letter contact me or seek this info online).

4) I have learned that ‘No’ means “Not Right Now”.   Never take ‘No’ or the lack of a response from those you contact negatively.  It’s just the business.  Get used to it.  The key here is to stand out from the million other screenwriters.  Be creative but in a very professional way!

5) By creating a one sheet poster and synopsis to go along with your Query Letter can improve your chances of being contacted. This has worked for me and I recommend it highly as it shows you are moving your project forward.

6) Of course the main ingredient for getting interest is to write a great script with the potential to make money for a producer.  This gets serious interest because it is not ‘Show Friends’ it is ‘Show Business’.  Just as every screenplay has to be written in the proper format – so does the financial side have to make sense.  The days of art films is fading fast – some say it is already dead outside the indie market.  Ensure your screenplay make a profit.

7) Follow up with ways to remind your new contacts who you are and that you exist.  Postcards, updates on the progress of your script/project, additional elements and talent that are interested or you have managed to get attached to your project (writer-producers are the way of the future).  Have an artist design the movie poster and send it out – this has opened doors that were closed to me before.

The more professional people you surround yourself with will improve your chances of getting your film made.

I have been in the entertainment industry since 1985 (Licensed and Produced the Bruce Lee game (endorsed by the Bruce Lee estate) and co-wrote a game with Robert Ludlum titled Robert Ludlum’s Game of Counter-Espionage.  Now I focus on comics/graphic novels and screenplays (one script optioned and another turned into a comic series).  Focus on your goals and you will reach your destination.

Good luck with your endeavours!
Sandford Tuey
www.Playdigm.com

info@playdigm.com

It’s snowing in Vancouver.  Usually we don’t have a white Christmas but this year could be the exception.  It is below zero (unusual temperature for us).  Makes the holiday season more real when it’s cold and nippy.

During the holiday break I intend to write a lot (two of my screenplays need editing), also need to develop a couple contracts for projects that will start in 2010 and of course, share the spirit of Christmas with my family and friends.

Which means I will be back to writing more posts in January 2010, but will manage a few between now and New Years Eve.

So have a great holiday season (whatever way you celebrate) and a happy new year!!

Cheers everyone!

Sandford Tuey

info@Playdigm.com

The staff of Playthings, announced that the Los Angeles appeals court stayed a pending court-ordered recall of MGA Entertainment’s BRATZ dolls.  This allows the doll’s to continue to be sold.

Chief Judge Alex Kozinski and Circuit Judges Stephen S. Trott and Kim McLane Wardlaw of the US Court of Appeals for the Ninth Circuit filed the stay Wednesday following an appellate hearing on the case earlier in the day.

“The Court’s stay is good news for all Bratz fans and for anyone who cares about fair competition,” said Isaac Larian, CEO of MGA Entertainment. “It keeps Bratz on the shelves, allows MGA Entertainment to continue meeting consumer demand for new Bratz products, and prevents Mattel from taking control of the billion-dollar international Bratz brand built by MGA Entertainment while the Court makes its final decision. We are gratified by the Court’s decision and look forward to receiving the Court’s decision on our appeal.”

The judges would see MGA and Mattel to attempt to settle the dispute over Bratz’s future through “expedited participation in this court’s mediation program.”

Last year, a court ruled that Bratz’ creator, Carter Bryant, had been under contract to Mattel when he designed the initial concept and hence granted Bratz rights to Mattel. MGA was subsequently ordered by U.S. District Judge Stephen Larson to stop selling Bratz dolls at the end of 2009 and transfer all related material to Mattel.

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I find it interesting that even though the rights to the BRATZ doll line are now the owned by Mattel, MGA still gets to sell their version of the brand throughout another Christmas season.  As we all know, ‘It’s all about the money and using the court system to make more money.’

For those in the know on this mixed up license scenario, the key is to ensure the license and ownership terms are clear and identified in the contract between the Licensor and the Licensee.  See my Clause-by-Clause breakdown of a complete Licensing Agreement to ensure your brand does not end up with a similar fate.  Scroll down…

Cheers!

Sandford Tuey

info@Playdigm.com

I thank Playthings Magazine for the educational use of the copyrighted article above my personal remarks.