Monday’s Question & Answer
03-15-10
Welcome to Today’s Question:
Q: How long did it take to license Bruce Lee’s name and likeness from the Bruce Lee estate?
A: The entire process took about six months from the time I contacted Black Belt magazine, who in turn led me to Mrs. Lee’s attorney (at the time) – Adrian Marshall, who let me know that the estate wanted to see a prototype of the board game. I made three hand-made copies of THE ORIGINAL BRUCE LEE MARTIAL ARTS GAME and sent one off to Mrs. Linda Lee. I got positive reviews and word that Brandon thought his father would like it. After I negotiated the licensing details and an agreement worked out, I paid the advance royalty fee and received a one page letter that doubled as a valid contract which allowed me a three year worldwide production and marketing deal.
This was my first venture into the game industry and my life changed.
Sandford Tuey
PS: I am going to answer one question every Monday as time permits. So if you have any questions about the entertainment, game or toy industries, branding and licensing – send them in to info@Playdigm.com. Make sure you put QUESTION in caps in the Subject Line so it will stand out from the mass email I receive.
Tags: Board game, Bruce Lee, entertainment, games, Sandford Tuey, Tuey