Global Trademarks
04-11-11
This Week’s Question ‘Is there a Worldwide Trademark?’
No. Not yet.
I wish there was a quick one stop Trademark office that registered a Trademark in every country for a one time fee, but that option is not available yet.
Presently, you have to register a Trademark in the countries you are using it in or in certain cases, intend to use it in. This varies with each nation so I always recommend to my clients to hire a Trademark agent to handle the registration procedure. Usually, an agent will have representation in many countries who are familiar with nations they work in. This ensures that Trademarks are properly registered and monitored for each region you desire to protect.
The cost to register a Trademark is different in pretty much every country so calculating the worldwide cost is next to impossible. So I will refer you to Trademark agents who keep up with the changing registration fees as this is in your best interest.
You don’t want to invest thousands upon thousands of dollars in developing a property, and then find out the Trademark you wanted to use is already taken, or worse, is scooped by someone else after they came across information about your project.
So ensure you file in as many nations as you can afford to and expect to market your property in to. Better safe than sorry. By adding a professional Trademark agent to your project and business plan, it shows your investors you know what you are doing and are protecting their interests the best way you have available.
The name of your project helps sell it around the world and will draw fans and buyers, so make sure it is unique and catchy. By Trademarking your project name you help secure your investment. Good luck with your endeavors!
Cheers!
Sandford Tuey
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