Ever since Avatar there hasn’t been a decent 3d movie worth $15.  In fact,, I don’t go to 3d movies that are not filmed in 3d.  The 2d movies that are rendered into 3d in post just don’t cut it as official 3d movies. So if it was shot in 2d I choose to watch it in 2d and save the difference.

We all know this is happening for producers and distributors to make more money from each film they show.  Profit at the theaters seems to be rising and all thanks to 3d films.  Did we really need to see Thor in 3d?  The story stayed true to the comic series but the 3d vision just looked pasted on and not worthy of the extra money.

So when Avatar 2 comes out AND if it is filmed in real 3d – then I will shell out the extra bucks to watch it in 3d.  Those films produced in 2d and then faked into 3d, if the option is there to watch it in 2d or 3d I will now on pick 2d.  I don’t like wearing the glasses any way.

Enjoy your movie experience and let’s hope original screenplays start being purhcased like they used to be…  cuz I have a few great scripts Hollywood should produce or television networks should make.

Sandford Tuey

info@Playdigm.com

$309 Million in Bratz Case

Playthings Staff reported = Van Nuys, CA – In a ruling by U.S. District Court in Santa Ana, Mattel was ordered to pay MGA Entertainment, maker of Bratz dolls, $85 million in punitive damages for “willfully and maliciously” misappropriating MGA’s trade secrets and $139,887,177 to cover MGA’s legal fees and costs. These amounts are in addition to the $85 million previously awarded to MGA by a jury, for a total of $309,877,177 in damages and fees.

On April 21, 2011, a federal jury ruled that MGA Entertainment owns the rights to the Bratz dolls and unanimously rejected all of Mattel’s claims; it did not award any copyright damages, finding that MGA, not Mattel, owns the idea for Bratz as well as the original sketches for the doll.

- Your brand has value even before it is on the shelf or in the marketplace.  All the development costs in the design stage add up and have value so keep documentation to prove that you created the product/project as you just never know when and where you may have to prove that it is your baby and not someone else’s.

Even the big boys fight over proprietary property because they know the true value of a successful project. Millions are at stake – protect yourself by keeping excellent records.