PLAYDIGM Entertainment Licensing & Branding

As you all know I provide entertainment and corporate management consulting for a living.  Recently, I was asked about branding a screenplay into several markets and these were my suggestions:

Once you have your 90 to 120 page screenplay and are marketing it/or your agent is packaging it, the writer could be do the following:

a) Copy and paste the script text into a word file, rewrite it as a novel by adding a few hundred more pages with more detail and sub-plots.  Instant second market to attract possible publishers.  You could also turn the screenplay into a book with a forward on why you wrote it, just like many others have done.

b) Or revise the screenplay into graphic novel/comic book format, if it has a franchise/toy and merchandise capability.  I did this with Galactic Gladiators and it added value to the whole project – got me an agent!

c) Have an artist create the poster for the movie (even if it is still just words on paper).  The large movie poster will help open doors that were shut and is a visual aid to your pitch.

d) Retain the best entertainment lawyer you can, even if you already have an agent. Read all the contracts that are put in front of you but also ensure you get guidance from your legal counsel, accountant, manager and agent if you are already represented.

By diversifying your project, you increase your chances of gaining a beach head in one or several markets, which in turn, will help you achieve your goals in the other areas you want to be in.

Persistence is Ominipotent!

To your success!

Sandford Tuey
www.Playdigm.com
A Shift in Entertainment

I was asked the other day:  Which movies do I like?

My response was, “Every film ever made, including the bad ones. You can learn more from a bad movie, then a good one.”

I continue to receive responses from my query letters sent out to American agents but since I was represented by one of the best agencies in Canada, I have a few requirements for any agent I get involved with.

1) We are both on the same page, meaning, he or she knows what I am seeking in the industry and what I am prepared to do to make these goals a reality.

2) He or she is going to be proactive in developing my screenplays into packages and market them into the industry.

3) The agent has the ability to get my scripts in front of major players and actors because they are critical to major distributors financial involvement.

4) They will keep me up to date on a once a week basis.  One email a week seems reasonable.  I will leave them alone to do their business but if they want to talk, I am available 24/7/365 (as usual).

5) Provide input on scripts I write and am thinking of writing. They have their finger on the pulse of the industry.

6) Are able to negotiate with my legal counsel any options or sales deals.

7) Love their job and enjoy movies of all kinds.

If this sounds like you, let’s talk…

Sandford Tuey

info@Playdigm.com